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Case study · Professional services · London

Fiduciary firm.

A trust-led financial firm with an unsecured, dated website working against it. We rebuilt it secure, clear and fast, and the right clients started getting in touch.

+44%
New clients
7d
Delivered
SSL
Secured
18→96
PageSpeed score
The Challenge

A trust business with no SSL.

A London fiduciary firm handling sensitive financial work was running a website with no SSL certificate, an 18/100 performance score, and service pages so vague that prospects couldn't tell what the firm actually did. For a business built entirely on trust, the site quietly undermined it, browsers literally flagged it as "not secure".

The Insight

In professional services, the site is a credibility test.

Clients hand a fiduciary their accounts and their confidence. Before they ever make contact, they check the website, and a slow, unsecured, jargon-heavy site reads as carelessness. The work wasn't cosmetic; it was about signalling competence and security at every step, and making each service legible to the SMEs the firm wanted to win.

The Execution

Secure hosting, clear services, targeted SEO.

We rebuilt on secure edge hosting with SSL by default, restructured the services into clear, outcome-led pages, and layered in SME-targeted local SEO. Trust signals, credentials, regulated status, structured contact details, were made prominent and machine-readable. The result loads in under a second and reads like the firm it represents.

The Outcomes

Results that compound.

+44%
More qualified client enquiries
18 → 96
PageSpeed performance score
SSL
Secure by default, trust restored
7 days
Audit to live site
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